Destination Gauteng · Marketing Forum
One Destination. One Story.
Multiple Voices. Multiple Channels.
Africa's Bleisure Powerhouse
The Gauteng Marketing Forum (GMF) unites the province's destination-building ecosystem - tourism, trade & investment, government, municipalities, film, sports, culture and creative industries - behind a shared ambition: to grow Gauteng's competitiveness, reputation, visitor economy and economic impact through coordinated marketing leadership.
Quarterly Forum · Monthly Working Committee
TORs: July 2026
Stewardship: Gauteng Tourism Authority
International visitors - Gauteng, 2025
about 4.7 M
about 40% of all SA arrivals
SA Tourism · GMF 10 Jul 2026
Foreign direct spend - Gauteng
R41 bn
▲ target was R29 bn
FY 2024/25 · Gauteng Prov. Gov.
Average length of stay
about 15 nights
16 nights in Q1 2026
SA Tourism
Forum member organisations
22+
56 representatives & growing
Across 8 stakeholder clusters
📊 Performance DashboardLive destination indicators across the six TOR Section 15 pillars - tourism, brand, digital, trade & investment, partnership and ecosystem performance. Includes SA Tourism's latest insights presented to the Forum.Open dashboard →
🎯 Objectives & GoalsWhy the Forum exists: the vision, strategic purpose, guiding principle and the strategic priorities agreed in the Terms of Reference (July 2026).Read the mandate →
🤝 Member Directory56 representatives from 22 organisations - GTA, provincial government, metros and municipalities, agencies, attractions and partners.Browse members →
🔐 Member LoginDepartmental sign-in for Forum members - submit content contributions, campaign calendars and performance data. Sign in with the credentials issued by the GTA secretariat.Sign in →
Explore the Forum by sector
The Forum brings together the organisations that market Gauteng across every part of the destination economy. Open a sector to read what it covers and see which Forum members work in it.
Tourism
The destination proposition, and the people who deliver it
Trade & Investment
Business tourism, trade platforms and investment attraction
Business Events / MICE
Meetings, incentives, conferences and exhibitions
Government
Provincial mandate, policy alignment and accountability
Municipalities
The metros and locals where the destination actually happens
Film
Gauteng as a filming location and a screen economy
Sports
Stadiums, mass-participation events and sports tourism
Culture & Creative Industries
Heritage, music, food, design and the creative economy
The GTA digital ecosystem
These destination platforms are open to every Forum member. You are welcome to access them, post your own campaigns and content, and promote your products, events and experiences to a growing destination audience. Content shared on one platform is amplified across the others, so use them to extend your reach and the GTA secretariat will help push it further.
Social MediaOur destination channels across Facebook, Instagram, TikTok, LinkedIn, X and YouTube - post your campaigns, tag the handles and promote your products.More information →
What's On GLifestyle & entertainment magazine - 3.7 M views, 2 M users.Visit What's On G →
Visit Gauteng AppThe conversion & retention layer - listings, deals, event registration.Open the app →
Gauteng Lifve PodcastLong-form storytelling on YouTube, amplified across GTA social channels.Watch on YouTube →